Smart Shoppers Use This Trick to Save Money at the Grocery Store: Opt for Private Labels

Smart Shoppers Use This Trick to Save Money at the Grocery Store: Opt for Private Labels

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When you’re strolling down the grocery store aisle, the options can be daunting. On one hand, you see name-brand products, with their eye-catching packaging and prominent commercials. On the other hand, there are generic items, which are often cheaper but less familiar. Choosing store brands can be a smart way to cut costs without losing quality.

Private label products are manufactured by outside manufacturers, under the store’s brand. Often, these items are almost identical to their name-brand counterparts. The main difference? Private label options don’t include expensive marketing campaigns that national brands build into the price.

Many people think that store brands are not as good, but research studies have shown that shoppers frequently can’t distinguish between store brands and name brands. In particular when it comes to basic pantry staples like canned goods, the quality is practically identical.

For over-the-counter medications, the active ingredients are regulated and must meet the same standards, so whether you’re buying branded medicine or store-brand versions, you’re getting the same thing at a fraction of the cost.

In other categories like paper goods, it may seem more hesitant to try store brands, though you might be surprised. Even if a product isn’t quite right, the money saved will compensate over time. Many stores even offer return policies on store-brand products, eliminating the risk to try.

The important thing is that you don’t have to go all-in at once. Swap out a few staples initially—like baking ingredients, cleaning supplies, or snacks. Over time, you may be here surprised how much you’ve cut from your budget. By being open to store brands, you’ll notice significant savings in your grocery bill without missing out on the quality you expect.

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